Director of Marketing
Amanda comes to BBB Labs with 8 years of CPG marketing focusing on 360 launch strategy, product innovation, retail, advertising, digital & social media, brand communications, and expanding to international markets. She spent 7 years of her marketing experience working in the beauty industry for brands like Elizabeth Arden, bliss, StiVectin, as well as Buxom Cosmetics and Laura Mercier Cosmetics under Shiseido Americas in New York City. Amanda started out her career managing the national advertising campaigns for Arden, moved on to launch numerous brands internationally under bliss and StriVectin, managed the entire innovation pipeline for Buxom, and rebranded and relaunched two pillar product lines for Laura Mercier.
Upon moving to Denver, Amanda launched her own consulting company in which she worked directly with entrepreneurs and CEOs advising on all things marketing related for early stage CPG start ups. She has a passion for brand marketing strategy, using this to build and scale emerging brands. Amanda graduated from the Smith School of Business at Queen’s University in Kingston, Ontario, completing a study abroad at the University of Bath in England and a semester in Cape Town, South Africa for a business internship. In her free time Amanda can be found fulfilling her love for culture & travel, hiking in the mountains, doing yoga or pilates, or exploring Denver the new city she now calls home with friends